Chandrani Pearls

As it is with Chandrani Pearls, since its inception on 24th January 1985, this exclusive chain of pearl stores continues to satisfy India’s demand for superior-quality pearls. From its flagship store in Minto Park, Kolkata, the company has grown to become a specialist pearl boutique, spreading its wings across the country currently spanning 54 showrooms across 9 states. Promoted by Late Mr. N. C. Nayar, an ex-Hindustan Lever employee and his son Kuldip, Chandrani Pearls has succeeded in placing pearls on the jewellery wish list of women in West Bengal. Aided by Lakshmi, a self-styled jewellery designer, Chandrani Pearls has consistently come out with stunning designs one after another, thus cementing its position as the preferred jewellery destination. Chandrani Pearls sells freshwater real pearls, specially imported from Japan, China and Korea. They are carefully selected, processed and handcrafted by master craftsmen, known as patwas, before they reach the showroom. As a matter of fact, Chandrani Pearls is the only pearl jeweller in the country that provides a Certificate of Authenticity with every purchase, in addition to a reward of Rs. 10,000 to anyone who can prove any pearl to be fake. It is worthwhile to mention that in the last 20 years no one has come forward to claim the reward. That itself speaks volumes about the genuineness of the brand. Chandrani Pearls is also the first and only pearl jeweller in the country to offer a ‘no questions asked’ 70% buyback guarantee on every product purchased from its counters. Over the years Chandrani Pearls has fruitfully invested in retail technology, innovation and computerisation, catapulting itself to a dominant position in the jewellery retail segment....