We are a company in the business of retailing mobile phones, smart phones and tablet devices. We have a turnover of 500 crores (USD 100000000), seven million happy customers and 70,000 more that join our family every month. This however is just the tip of the iceberg.
Our plans for the future sometimes make us shake our own heads in disbelief. We pause for a moment to allow the joyous reality to sink in and appreciate the fact that it was the TRUST factor that got us here in the first place. A value instilled in us by our parents who we humbly revere to a point that no matter how big we grow, we as an organization will still be a family business. This is extremely important in today’s robotic business environment. We understand what emotions are and that is why we are market leaders in a “do or disappear†business.
Things however were never given to us on a platter. Decades ago in the year 1974 to be precise, Mr. L.P.Narayana Reddy, the Chairman, with a few friends set up a small music store and named it “Sangeethaâ€(means music in many Indian languages). Eight years later “change happened …and howâ€. Subhash Chandra the son made a quiet entry into the business and simply drove the business to what it is today.
His deep understanding that nothing is constant but change, and that the customer always wants more saw Sangeetha step into the mobile retailing business from the very inception of the introduction of mobiles into the country after economic liberalization....